What is PROMTUR, how was it created, and what do they do?
On April 26, 2023, Mr. Carlos R. de la Guardia, an attorney from our firm, attended the Executive Meeting organized by the Chamber of Commerce, Industries, and Agriculture of Panama, where the topic "Consumption and Tourism" was discussed.
The presentation focused on the consumer trend and above all, the present tourism situation in the country and the role that PROMTUR Panama plays in this respect.
PROMTUR Panama is a destination marketing organization, created by Law 9 of 2017, to promote Panama as a world-class tourist destination and create the Trademark (Panamá Vive por Más or English Panama Lives for More).
PROMTUR Panama meets its objectives by working jointly with the Panama Tourism Authority and the private sector; to position Panama as a world-class destination with the purpose of increasing the number of tourists entering the country, lengthening their stay, and boosting revenue for the State.