Types of Trademarks
Law 35 of 1996 (modified by Law 61 of 2012), in Article 90, establishes the elements that can constitute trademarks. Some of these elements are: words, images, figures, symbols and graphics, three-dimensional shapes, colors, sounds, smells or flavors.
Consequently, the types of trademark can be:
Consists exclusively of words or letters, numbers or other customary typographical characters or a combination thereof that can be written.
Consists only of figures, images, color combinations, symbols or drawings, without incorporating words, letters or numbers.
Are a combination of verbal and figurative elements.
Consists in the use of a scent, aroma or fragrance as a distinctive and exclusive feature of a trademark.
Consists exclusively of a sound or a combination of sounds.
Are trademarks that permit the recognition or identification of a product by means of its shape, container and packaging.