Types of Trademarks

Law 35 of 1996 (modified by Law 61 of 2012), in Article 90, establishes the elements that can constitute trademarks. Some of these elements are: words, images, figures, symbols and graphics, three-dimensional shapes, colors, sounds, smells or flavors.

Consequently, the types of trademark can be:

DENOMINATIVE

Consists exclusively of words or letters, numbers or other customary typographical characters or a combination thereof that can be written.

FIGURATIVE

Consists only of figures, images, color combinations, symbols or drawings, without incorporating words, letters or numbers.

MIXED

Are a combination of verbal and figurative elements.

OLFACTORY

Consists in the use of a scent, aroma or fragrance as a distinctive and exclusive feature of a trademark.

SONOROUS

Consists exclusively of a sound or a combination of sounds.

THREE-DIMENSIONAL

Are trademarks that permit the recognition or identification of a product by means of its shape, container and packaging.